Research Transcription
12 Tips For Conducting Better User Research Interviews
You can’t develop successful business products in a vacuum. User research is among the most effective ways to ensure your customers get the results they want from your products. Done correctly, user research is a…
Read MoreWhat’s the Difference Between Primary and Secondary Research?
Whether you’re a student preparing to write a thesis, or a small business owner planning on launching a new product or service, chances are you’re looking to find the best way to conduct research. And…
Read MoreHow To Summarize A Research Article
You’ve got content gold on your hands— primary and secondary research materials from some of the top market research companies. Now, it’s time to decide how it relates to your products, project, or consumers. What’s more, you need to distill each…
Read MoreDifferences in Focus Groups & In-Depth Interviews
There are various methods you can use to conduct qualitative market research. Experienced market researchers understand that there are advantages and disadvantages to each method. Two of the most common methodologies are focus groups and…
Read MoreThe Differences Between Traditional and Online Focus Groups
More people are working at home and using technology than ever before. A 2020 report by Global Workplace Analytics predicts by the end of 2021, 25%-30% of the workforce will work from home several days a…
Read MoreHow to Optimize Your Transcription Process to Speed Up Your Research Workflow
Like many other industries, the insights industry is in a time of disruption. Business around the world has moved remote — and in all likelihood will stay that way for the foreseeable future — leaving…
Read MoreWhat Are the Best Primary Market Research Methods?
Want to learn about your customers? Use primary research. Primary research obtains market research data directly from sources, compared to secondary market research that uses data already compiled. Conducting primary research provides insights into how…
Read MoreTales from the ‘Script: A Research Horror Story
A Truly Terrifying Tale For Any Ghoul Who’s Ever Had to Conduct Research Chapter 1: The Man With the Short Temper “Hello Mr. Lantz, I’m with Generic Company X,” says the marketer. She adjusts her headset…
Read MoreHow to Gather Marketing Data from Social Media Content
An effective social media strategy can help your business build awareness, communicate with customers, and sell your products. But there’s a lot more to social media management than simply posting on Twitter or Facebook a…
Read MoreHow to Transcribe Interviews for Client Projects
Market researchers need to be able to quickly transcribe interviews for client projects — it’s a vital part of the job. The faster you transcribe qualitative data like customer interviews and focus groups, the faster…
Read MoreHow to Conduct Market Research for a Business Plan
Any successful business starts with a thorough, written business plan. For most small business owners, the prospect of gathering and compiling all the data required for a business plan can often seem intimidating. Fortunately, several…
Read MoreHow to Conduct User Research Interviews with Zoom
Since the COVID-19 pandemic, the video conferencing tool Zoom has become ubiquitous. It’s used for everything from business meetings to virtual happy hour. It can also be effectively used for Zoom interview user research. More…
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