Research Transcription

How To Summarize A Research Article

You’ve got content gold on your hands— primary and secondary research materials from some of the top market research companies. Now, it’s time to decide how it relates to your products, project, or consumers. What’s more, you need to distill each…

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Differences in Focus Groups & In-Depth Interviews

There are various methods you can use to conduct qualitative market research. Experienced market researchers understand that there are advantages and disadvantages to each method. Two of the most common methodologies are focus groups and…

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What Are the Best Primary Market Research Methods?

Want to learn about your customers? Use primary research. Primary research obtains market research data directly from sources, compared to secondary market research that uses data already compiled. Conducting primary research provides insights into how…

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How to Conduct Market Research for a Business Plan

Any successful business starts with a thorough, written business plan. For most small business owners, the prospect of gathering and compiling all the data required for a business plan can often seem intimidating. Fortunately, several…

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How to Conduct User Research Interviews with Zoom

Since the COVID-19 pandemic, the video conferencing tool Zoom has become ubiquitous. It’s used for everything from business meetings to virtual happy hour. It can also be effectively used for Zoom interview user research. More…

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