Research Transcription
How Rev’s Product Marketing Manager Uses Rev Transcripts
We speak a lot on how Rev’s products can benefit different industries and departments but what we don’t always address is how often we use it company-wide! So, we thought it would be fun to…
Read MoreHow to Analyze Focus Group Data
In a focus group, researchers interview carefully-selected individuals on a topic of importance. Focus group techniques are most commonly used by sociology, healthcare, and marketing organizations. But any professional or academic who hopes to “understand, and explain, the meanings,…
Read MoreComparison Series: Rev vs. In-House for Marketing Professionals
When major brands need to create content promoting their products, they turn to the experts at their partner marketing agencies. From Hilton to Mars, Incorporated, and Nationwide Insurance, major companies across the US know the…
Read MoreHow to Use Transcribed Interviews to Write Research Articles
Publish or perish – that’s what they tell you. The academic world thrives on quality, sustained, original knowledge production. And “publish or perish” is also an economic pressure. Frequent publishing brings funding to an institution.…
Read More12 Tips For Conducting Better User Research Interviews
You can’t develop successful business products in a vacuum. User research is among the most effective ways to ensure your customers get the results they want from your products. Done correctly, user research is a…
Read MoreWhat’s the Difference Between Primary and Secondary Research?
Whether you’re a student preparing to write a thesis, or a small business owner planning on launching a new product or service, chances are you’re looking to find the best way to conduct research. And…
Read MoreHow To Summarize A Research Article
You’ve got content gold on your hands— primary and secondary research materials from some of the top market research companies. Now, it’s time to decide how it relates to your products, project, or consumers. What’s more, you need to distill each…
Read MoreDifferences in Focus Groups & In-Depth Interviews
There are various methods you can use to conduct qualitative market research. Experienced market researchers understand that there are advantages and disadvantages to each method. Two of the most common methodologies are focus groups and…
Read MoreThe Differences Between Traditional and Online Focus Groups
More people are working at home and using technology than ever before. A 2020 report by Global Workplace Analytics predicts by the end of 2021, 25%-30% of the workforce will work from home several days a…
Read MoreHow to Optimize Your Transcription Process to Speed Up Your Research Workflow
Like many other industries, the insights industry is in a time of disruption. Business around the world has moved remote — and in all likelihood will stay that way for the foreseeable future — leaving…
Read MoreWhat Are the Best Primary Market Research Methods?
Want to learn about your customers? Use primary research. Primary research obtains market research data directly from sources, compared to secondary market research that uses data already compiled. Conducting primary research provides insights into how…
Read MoreTales from the ‘Script: A Research Horror Story
A Truly Terrifying Tale For Any Ghoul Who’s Ever Had to Conduct Research Chapter 1: The Man With the Short Temper “Hello Mr. Lantz, I’m with Generic Company X,” says the marketer. She adjusts her headset…
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