Research Transcription

How to Analyze Focus Group Data

In a focus group, researchers interview carefully-selected individuals on a topic of importance. Focus group techniques are most commonly used by sociology, healthcare, and marketing organizations. But any professional or academic who hopes to “understand, and explain, the meanings,…

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How To Summarize A Research Article

You’ve got content gold on your hands— primary and secondary research materials from some of the top market research companies. Now, it’s time to decide how it relates to your products, project, or consumers. What’s more, you need to distill each…

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Differences in Focus Groups & In-Depth Interviews

There are various methods you can use to conduct qualitative market research. Experienced market researchers understand that there are advantages and disadvantages to each method. Two of the most common methodologies are focus groups and…

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What Are the Best Primary Market Research Methods?

Want to learn about your customers? Use primary research. Primary research obtains market research data directly from sources, compared to secondary market research that uses data already compiled. Conducting primary research provides insights into how…

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