Research Transcription
Tales from the ‘Script: A Research Horror Story
A Truly Terrifying Tale For Any Ghoul Who’s Ever Had to Conduct Research Chapter 1: The Man With the Short Temper “Hello Mr. Lantz, I’m with Generic Company X,” says the marketer. She adjusts her headset…
Read MoreHow to Gather Useful Marketing Data From Social Media Content
An effective social media strategy can help your business build awareness, communicate with customers, and sell your products. But there’s a lot more to social media management than simply posting on Twitter or Facebook a…
Read MoreHow to Transcribe Interviews for Client Projects
Market researchers need to be able to quickly transcribe interviews for client projects — it’s a vital part of the job. The faster you transcribe qualitative data like customer interviews and focus groups, the faster…
Read MoreHow to Conduct Market Research for a Business Plan
Any successful business starts with a thorough, written business plan. For most small business owners, the prospect of gathering and compiling all the data required for a business plan can often seem intimidating. Fortunately, several…
Read MoreHow to Conduct User Research Interviews With Zoom: All Your Questions Answered
Since the COVID-19 pandemic, the video conferencing tool Zoom has become ubiquitous. It’s used for everything from business meetings to virtual happy hour. It can also be effectively used for Zoom interview user research. More…
Read MoreUser Interview Essentials: 5 Tips for Conducting Effective Conversations
Conducting user interviews is an excellent way to learn how to improve the customer experience with your product or service. User interviews are different from user testing or conducting a usability test on your product.…
Read MoreHow Coronavirus Is Impacting Market Research
Many entered this decade with an expectation of change. But no one could have predicted what’s taken place. The COVID-19 pandemic and subsequent social restrictions turned life upside-down. Governments, healthcare systems, education systems, economies, capital markets…
Read More3 Helpful Market Research Tactics
Market research has experienced strong growth over the last five years as more marketing departments realize its positive impact on decision making and strategies. This growth is likely to continue through 2020. However, making the most of market research…
Read More8 Proven Steps to Conduct Online Focus Group Interviews Better Than Before
The focus group has long been a staple of qualitative market research. Bringing together a diverse group of prospects and customers, you can get direct, interactive and real-time feedback about a product or service. In…
Read MoreHow to Transcribe a Focus Group Discussion and Data Better & Faster
Every year, global businesses spend billions of dollars on focus groups. More than $800 million of this is spent in the United States alone. While these strategic and helpful research surveys can aid you in…
Read MoreHow to Conduct Interviews in Qualitative Research: Interview Guidelines for Qualitative Research
Qualitative research interviews are depth interviews. They elicit detailed feedback from your leads and customers. Unstructured interviews reveal why people react in a certain way or make certain decisions. According to The Hartford, qualitative research…
Read MoreHow to Run a Large-Scale Customer Interview Project
Customer interviews are powerful tools that help you uncover areas where you can improve and issues that hinder growth. They help you understand your customers better and what they expect from you. But carrying out…
Read MoreHow to Develop a Customer Intelligence Hub With Transcripts
Gone are the days when marketers tell customers what to buy. The advent of social media and ecommerce means there’s more competition among brands. Customers are in control and now it’s your job, as a…
Read MoreHow to Improve Market Research Efficiency with Transcription
Market research and focus groups are an important part of doing business. The results can show you where there’s money to be made. They spell out what customers expect from you and can help you…
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