How to Add Subtitles to a Video Online
Adding subtitles to videos can definitely improve a video-watching experience. Anyone who creates online videos, such as teachers or content marketers, should make sure to always add subtitles to video to enhance the user experience.
Numerous sources have found that a significant majority of Facebook users watch videos without the sound. Unless you add subtitles to video, it could ruin the viewer’s experience, drive away traffic, and reduce engagement.
Why Your Videos Need Subtitles
Video is everywhere online these days, which means your videos have to compete with a lot of others for attention. Subtitles are a great way to grab the eyes of someone scrolling through their social-media feed or a web page. Not only that, but adding quality subtitles to your video can keep your messaging clear and consistent.
By adding subtitles to video, you will:
- Accurately convey your organization’s message
- Make content accessible to hard-of-hearing or non-English speakers
- Demonstrate your commitment to quality
- Improve the user experience
The best subtitles to add to your video are:
- Legible, using a sans-serif font with a consistent width and thick outlines
- Readable, appearing on-screen long enough for the viewer to follow easily
- Produced in a font that supports the use of symbols, such as music notes, that can provide additional information
- Timed to follow the pacing of spoken words as closely as possible
- Similar in style to the spoken word, even if the subtitles have to be abridged
- Created to appear in about two lines of about 35 characters
How to Add Subtitles to Videos Online (English Subtitles)
Often when people refer to “subtitles” they mean English subtitles. These are also called closed captions. Closed captions or English subtitles are the text version of spoken words in videos, often showing up at the bottom of a video.
Rev provides an easy solution for adding English subtitles (captions) to videos, for only $1.25 per video minute and with 99% guaranteed accuracy. We have 50,000 freelance professionals working around the clock to create subtitles, so you’ll usually receive your subtitles within a day depending on the video length. Here’s how to get started:
Click here to get to the page where you can upload your video file.
2. Upload your video file, paste your video URL, or use our integrations
You have a lot of options in this step. Rev accepts almost any video file format, you can paste the URL of an online video, or you can use the Rev Vimeo or YouTube integration, where you can link your accounts directly to Rev. Pick whatever works best for your video.
3. Check out and you’ll receive an email with your subtitle file in a few hours
Our professionals will get to work on your video, and you’ll have a fully subtitled video in a matter of hours. You can use Rev’s caption & subtitle editor to edit your subtitles if needed.
4. Add your subtitle file to your video
Almost every video editing solution accepts caption or subtitle sidecar files. Rev will give you the option of which file to download, and if you ever need to convert your caption file we have a solution for that. The most common and popular files are SRT (.srt) and WebVTT (.vtt). Here are a few help resources for adding your subtitle file to videos on social media and on popular video editing software:
How to Add Subtitle files to Videos – Popular Software and Sites
YouTube – This guide on How to Add Subtitles to YouTube highlights Rev’s automatic YouTube integration for the easiest possible YouTube subtitle solution
Vimeo – Learn about How to Add Subtitles to Vimeo videos
Twitter – Twitter Media studio works well with SRT files, learn how to add subtitles to Twitter videos here.
Facebook – Add subtitles to Facebook videos using our article here.
Adobe Premiere Pro – The easiest solution for Adding Subtitles in Adobe Premiere Pro
Instagram – Social media captions are as important as ever – learn how to Add Subtitles to Instagram Videos
Zoom – Read our guide on adding subtitles to Zoom videos, the most popular video conferencing platform
iMovie – Highlighting one of the most popular free tools for Mac users, check out How to Add Subtitles and Subtitles in iMovie
Final Cut Pro – Another popular tool for Mac users, see How to Add Captions and Subtitles to Final Cut Pro
Quicktime – Free video tool for Mac users, learn How to Add Captions and Subtitles to Quicktime
Handbrake (free option) – Handbrake is a great option for adding subtitle or caption files to video if you don’t want to pay for Final Cut or Premiere: Add Caption or Subtitle Files to Videos with Handbrake
Important Reasons for Adding Subtitles to Videos
About 466 million people, or more than 5 percent of the world’s population, has disabling hearing loss, according to the World Health Organization. By 2050, this number could grow to 25 percent, or more than 900 million people. When the subtitles you add to your videos are accurate, you ensure that deaf or hard-of-hearing consumers can also access your video content.
Adding subtitles to the video also may improve accessibility for non-English speakers. Those who do not speak English fluently may find it easier to understand the video’s content if there are subtitles they can follow. Another option is to provide translations for English subtitles. The improved accessibility from adding subtitles to your video can also improve your reputation and brand awareness, as more consumers can consume your content and recognize your brand as one that values inclusivity and accessibility.
Users who need or prefer subtitles may come across your video and start watching it, only to give up after seeing the subtitles are low-quality or nonexistent. This reduces the user’s chance of engaging with the video, such as leaving a comment or sharing it with others. Research from video marketing company Wyzowl shows that 83 percent of consumers would consider sharing a branded video they enjoyed. Add subtitles to help them enjoy a video, encouraging them to share it with friends.
If your video is able to play automatically, such as in a Facebook feed, then the right subtitles can help capture the attention of viewers as they scroll past. Add quality subtitles to your video to engage viewers who might not have watched the video otherwise.