Video has become the go-to medium for marketers, content creators, brands, and more. From product demos and launches, explainer and educational videos, how-to videos, storytimes, “get ready with me”s, and more, it’s no secret that video content offers a dynamic and engaging way to connect with audiences.

However, creating compelling videos is just the first step. To maximize the impact of your video content in such a saturated space, we recommend exploring the best video marketing tools available to you.

Creating even one piece of video content is quite a long process, with many substeps within each phase of pre-production, production, and post-production. Luckily, there are a variety of paid and free video marketing tools available to assist marketers and content creators in each step of the video production process.

Video Content Ideation Tools

Before you even begin to create your video content, the most important first step is to create a list of ideas and brainstorm how to best execute each one. When searching for the solution in this stage of pre-production, keep in mind that tools for video marketing in this space aren’t always geared specifically towards making videos — you may look to expand your search to general content creation tools.

A few of the tools we recommend using when it comes to creating ideas, storyboards, and other frameworks for video marketing are:

1. ChatGPT: Most everyone is familiar with ChatGPT at this point — this platform takes prompts inputted by users to generate things like recipes, video content ideas, outlines, scripts, and even entire stories, making it an invaluable video marketing tool. ChatGPT offers a subscription plan for just $20/month.
2. Jasper: While similar to ChatGPT, Jasper is geared more towards writing full-length, marketing-focused content, including blog posts, email copy, and website content. They offer a range of pricing plans starting at just $39/month.
3. Rev: If you prefer to brainstorm out loud, an easy solution is to record your work session using your phone and using an online transcription service provider like Rev, which uses AI or our team of transcriptionists to transform audio recordings into written content. Transcription Pricing starts at just $0.25/minute for AI transcription.
4. Miro: Miro provides a valuable brainstorming service — a visual, collaborative, virtual whiteboard that lets teams work together to create storyboards for videos, design processes and workflows, and much more. There’s a free version available, but paid plans start at $8/member per month.
5. Evernote Teams: This is a collaborative note-taking platform that many marketers and content creators have found useful for video content ideation — not to mention, it integrates seamlessly with applications you and your team may already be using, like Slack, Microsoft Teams, and more. Pricing for Evernote Teams starts at around $20/user per month.

How to Use These Tools to Your Advantage

When searching for the best tools for video marketing, many marketers and content creators look for one important feature: collaboration. After all, video generation and marketing are a group effort, where many members of your team or outside of your team may need to input, approve, participate, or assist throughout the process.

To ensure you’re getting the most out of these content ideation and brainstorming tools and platforms, be sure to do the following:

• Add any relevant team members to your plan to ensure full visibility over campaigns and content creation from start to finish.
• Double-check that whichever tool you use integrates with existing technologies — you don’t want to be stuck with a toolset that slows down the process.
• In the case of generative AI models like ChatGPT, Jasper, and Chatsonic, we recommend taking additional educational courses to learn how to create useful prompts and manipulate the results of these models to improve efficiency. Or check out our list of AI marketing tools and add some of those to your toolkit.

Video Editing Programs

Once you’re past the brainstorming stage, it’s time to add trustworthy video editing software to your video marketing toolset. From the classics like Adobe Premiere Pro, to more unconventional (yet necessary) solutions, let’s go over our top picks for video editing programs.

6. Adobe Premiere Pro: We can’t talk about video editing without mentioning Adobe Premiere Pro. It’s often regarded as one of the top choices when it comes to video editing, though it tends to have a fairly high learning curve. Adobe Premiere Pro plans start at just $22.99/month.
7. Rev: While Rev is a useful video marketing tool in the ideation stage, it can also come in handy during the video editing process — with AI and human captioning services, as well as foreign language subtitling available, we take care of a very important part of video refinement.
8. CapCut: CapCut is an easy-to-use video editing app that can be downloaded directly to your iPhone or Android, making it invaluable for content creators who work solely or mostly on their mobile devices — there’s also a desktop version. The program offers a free version, and in-app purchases start at $7.99/month.
9. iMovie: Examples of easier-to-learn alternatives to Adobe Premiere Pro include CapCut and iMovie. With a similar interface and no payment necessary, they have admittedly fewer options when it comes to customization, but offer a smoother experience for less knowledgeable users.

How to Use These Programs to Your Advantage

You don’t need to be an expert to bring your ideas off the page or storyboard and turn them into professional, engaging video marketing content. The increasing demand for video content has made video editing platforms more accessible, easier to use, and the features more aligned with the trends among modern audiences.

To find the right video editing tool for you, all you need to do is determine which features are must-haves, and which you are willing to pay premiums for — once you have a list in mind, a little research will help you find the best option for you.

Once you find the right editing software or platform, be sure to check out Rev’s breadth of resources, including how to add captions to Adobe Premiere Pro videos, how to edit or add captions in iMovie, and much more.

Video Content Distribution Platforms

Now that you’ve created your video, it’s time to send it off into the world! It’s equally as important to be intentional about which platforms you distribute your content on as it is to ensure that you have the best video marketing tools backing your efforts.

10. TikTok: One of the fastest-growing video platforms, creators and marketers alike are constantly searching for new ways to take advantage of the power of TikTok.
11. Instagram: Over the past few years, Instagram has made a fairly hard pivot to promoting more and more video content, likely following in TikTok’s footsteps.
12. Facebook: Even before Facebook merged with Instagram under the Meta umbrella, it was a lucrative distribution channel for video content.
13. YouTube: The original video platform isn’t going anywhere — in fact, around 3.7 million new videos are uploaded to YouTube each day, even now.
14. Vimeo: Though Vimeo is more of a hosting and sharing platform for video content, its integrations with various web-based technologies make it lucrative for video content distribution on the Internet.

How to Use These to Your Advantage

Given that each social media platform has its own algorithm, it’s vital to do research into the things that will make your videos stand out from others — Rev is here to be your resource with helpful articles like how to maximize your views on TikTok, how to make captions and add captions to Instagram videos, adding subtitles and captions on Vimeo, and more.

A few standard tips we have for making the most out of your video content on each platform include;

• Create engaging, eye-catching intros for your videos — in saturated video spaces, it’s easy to lose views if you’re not grabbing your audience’s attention right away.
• Find a niche to create content for — this is a great way to carve out a spot for yourself on any video distribution platform.
• Ensure that your videos are accessible to as many people as possible — this includes Deaf and hard-of-hearing individuals, as well as those who are simply unable to watch the video with sound. To do this, simply add captions or subtitles to your videos using a service like Rev.

Video Performance Tracking Tools

As necessary as it is for your video content to look, sound, and feel professional and engaging, we can’t forget about the importance of performance tracking, A/B testing, and strategy adjustments to ensure continued success.

Keep in mind that platforms like Facebook, Instagram, TikTok, and YouTube will have their own tools for tracking the performance of video content — however, there are a few other tools for video marketing that allow you to view metrics across platforms, as well as providing more in-depth comparison data:

15. Tubular: This combination of platform and service provider gives marketers and content creators insights into KPIs like engagement and views, as well as tracking content that may be referencing similar topics to yours, as well as your brand name verbatim. They offer a 14-day free trial, after which pricing starts at $9/user per month.
16. Buffer: Buffer is an all-in-one social media performance tracking tool that helps clients — particularly small businesses — grow their audience. They offer a free plan, as well as paid plans ranging from $6/month for one channel, all the way up to $120/month for 10 channels for agencies or creators with larger needs.
17. Sprout Social: If you’re working at an agency or managing several creators, and using a more comprehensive social media content distribution platform, we recommend exploring the included analytics features there. Their packages are heftier than other options, with pricing starting at $199/user per month, billed annually.

How to Use Video Performance Tracking Tools

Keeping an eye on how your video content is performing across the web is vital not only for connecting engagement and viewership to growth, but also as a way to uncover what works, what doesn’t, and when your strategy requires course correction.

Ready to Leverage the Best Video Marketing Tools Available?

Now that you have an idea of what types of video marketing tools are available to you, it’s time to get searching! We wish you the best of luck on your content creation and distribution journey — click below to see how Rev can help you make the most of your brainstorming sessions, make your videos more accessible to drive engagement, boost your organic rankings with accurate transcripts, and more.