Did you know? The majority of people have the sound turned off when looking at social media. That includes while watching video content on Facebook, Twitter, Instagram, and LinkedIn.

Much of the time they are at work or commuting, say, on the train.

Videos are a huge part of social media engagement and are consumed by the bucket loads by our audiences. It’s a known fact that watching videos makes up one-third of our online activity, especially on LinkedIn where video is new and exploding.

“When on the LinkedIn platform, members are in a professional mindset, which makes them more receptive to business messaging — especially in video format. Research from Cisco Systems found that 75% of business executives watch work-related video weekly.” — (LinkedIn Reports)

But if people have their phones on silent, how can they hear your LinkedIn videos?

Enter closed captions and subtitles.

While video on LinkedIn was released in August 2017, the ability to put captions on the videos has only just been added in the summer of 2018.

Quick fact: A view on a LinkedIn video is considered 3 seconds, but you want people consuming every second. So if you want them to continue watching, captions are now a necessity.

What’s the Deal with Linkedin Captions and Subtitles?

They are new! They are so new that many LinkedIn users don’t how to add closed captions and subtitles to their videos.

This new feature is part of a mass rollout of new options by LinkedIn, intended to improve content creation and boost engagement on the platform. They want more of it and more of you.

Of course, some of the capabilities aren’t entirely new to the social media world, like video and captions, but now for LinkedIn users this spells more shares, engagement and possibilities.

It’s important to note, you have always been able to put captions on your videos for any platform, you just had to burn in the captions using video editing software or link to a captioned YouTube video. It’s now possible to natively upload a captions SRT file to LinkedIn. So that’s the beauty of what LinkedIn has created, you can now actually put the captions on your video at the same time as you upload it.

And that is a really cool functionality. They’ve made it like a one-stop shop.

Why Should You Add Captions to Your LinkedIn Videos?

You might be wondering why you would consider adding closed captions to LinkedIn videos, and it’s a valid question.

We have to start thinking outside the box a little so we can help more people with our content.

For starters, videos with captions see increased watch time. It’s becoming increasingly harder to vie for people’s attention and get in front of potential clients. So when you are in front of them and your content pops up in their feed, you need to make it as easy as possible for them to engage with you.

If they have their sound turned off and you don’t have a creative looking video with all the works, how will they know what you are saying?

Captions gives you an edge straight away. It could just be one line of text that grabs their attention, makes them stop and take notice of you, turn on their sound and start listening to what you have to say.

LinkedIn videos are also always auto-played on mute. So to make sure everyone can consume your content, add captions to your videos.

We have to start thinking outside the box a little so we can help more people with our content. Captions are essential for those who are deaf or hard of hearing. Adding captions helps make your content accessible and expands your audience.

Ultimately, it gives your audience a better viewing experience when the sound is off and it makes your videos accessible to everyone.

Imagine the possibilities now!

How Do You Add Captions to Your Linkedin Videos?

There’s really nothing to it! It’s not too technical and LinkedIn has made it easy for you to add them to your videos when you are uploading them. Creating your SRT file is now easier than ever, too. Simply upload your video file to Rev and for a $1 per minute of video, you will have your SRT file back in 24 hours or less and ready to upload to LinkedIn.

However, you do need to do this on your desktop computer.

We’ve found LinkedIn is very intuitive and the easiest way to upload your video with captions is to:

  1. Upload the video you’d like to have captioned to Rev.
  2. Download the SRT (SubRip Subtitle) file for your video.
  3. Log into your LinkedIn account.
  4. Create an update but select “Video”.
  5. Select the video you are going to share.
  6. After you have selected it, the preview of the video will show up, you will need to chick the “Edit” (pencil) icon at the top right of the video box to view the video settings.
  7. Click on “select file” to attach the associated SRT file.
  8. It will automatically do it for you and add the captions.
  9. You’re ready to post!
  10. Remember to add your hashtags.

The Final Word on LinkedIn Video Captions

LinkedIn will continue to provide smart and easy social solutions for its users and that only means rewards for us and our audiences.
If you are not using captions on your LinkedIn videos (or any social media videos) today is the day to start!

One of the rewards for using native video on LinkedIn is more engagement and this is one of the areas so many people ask me about. If you are looking for more engagement, try videos with captions.

Let everyone see the face behind your profile, business and brand and the awesome information you have to share on video.
Your audience wants to your that you’re a human being too, so show them!