Why You Should Transcribe Audio to Text (8 Reasons It’s a Must Do)
There are many benefits to gain from transcribing audio to text, whether you are creating content from a video or posting the audio transcript of an interview, podcast, or speech. If you don’t already transcribe the audio or video content you create, we can give you some great reasons to start.
What Does it Mean to Transcribe Audio to Text?
An audio transcription is simply what you get from putting an audio track in text form. This may be the audio track of a video, or audio-only content, like a podcast or a recorded speech.
Basic audio transcription focuses on the words you hear. More detailed audio transcriptions may include background noises, pauses in dialogue, or music. The most accurate audio transcription should translate the audio to text word-for-word.
How to Transcribe Audio to Text
The best way to transcribe audio to text largely depends on your priorities. Transcription software will do in a pinch, if you want a quick, simple, or free option. These automatic audio transcription options, however, may sacrifice accuracy and quality.
For high-quality results, transcribing audio to text online should be left to the humans. For best results, make sure you choose someone with transcribing expertise, who is a native speaker familiar with the language in your audio.
How Much Does Audio Transcription Cost?
When transcribing audio to text online, costs can range from zero to $2 or more per minute of audio. Free and low-cost options might sound like no-brainers, but you should also consider the hidden costs.
For a task like audio transcription, you might think that it will cost less to do it yourself. But time is money, and transcribing audio can cost you hours, even if you don’t pay a penny. If you’re inexperienced, DIY audio transcription can also cost you in the form of a lower-quality result.
Fortunately, you don’t have to shell out a lot for fast, accurate results. Transcribe your audio to text with the help from the experts at Rev, and take advantage of the following transcription benefits:
8 Strong Reasons You Need to Transcribe Audio to Text
1. Boost in Website SEO and Organic Traffic
Transcribing audio to text online can help your website rank better in search engine results. This is important because most search engine users only click on links in the first page of search results.
Search engines like Google cannot “crawl” audio, video, or images for data the way they can crawl text. Therefore, an audio transcription gives search engines a source of data for indexing your content and “learning” what your website is all about.
Turning audio to text gives search engines better access to your content, which may help increase your organic search results. Transcribe audio to text to help search engines find the specific keywords you want to rank for. Audio transcription may also help videos ranked higher in YouTube results.
2. Some Users Like to Skim Through Transcripts
Because of timing, location, or just personal preference, not everyone can consume audio-based content at all times. They may be in a noisy location, forgot their headphones, or simply prefer visual content. Transcribe audio to text to help such users access your content.
Individuals with a busy schedule may need to get specific information, and quickly. They probably don’t have time to listen through a half-hour podcast or skip around a video to find the particular section they are looking for. Transcribing audio to text gives consumers a faster, convenient way to search for exactly what they need.
Some people find it easier to retain information by reading rather than listening, and so prefer to skim a transcription rather than listen to the audio. Transcribing audio to text helps them visually consume the content, either while the audio is playing or afterwards. Brain Rules reports that people are more likely to remember information when they also see a relevant image at the same time. Provide audio to text transcriptions to help their retention.
3. Appeal to Non-Native Speakers
When you transcribe audio to text, non-native speakers can better understand and engage with your content. Compared with audio, text is much easier to translate into other languages. Even if you do not have captions or audio in their native language, non-native speakers can use online translation services with your audio transcription, if desired.
While non-native speakers may struggle to keep up with your video or audio content, an audio transcription lets them go at a preferred pace. The audio transcription may also help them improve their vocabulary, grammar, and spelling in their secondary language.
Audio transcription can be especially helpful with international students. In the United States alone, there were nearly 1 million international students in 2017. Among students for whom English is a second language, transcribing audio to text can help them better understand and retain lectures, webinars, and other audio learning materials.
4. Improve Website User Experience
When you transcribe audio to text, you help improve your website users’ overall experience. It makes it easier to search for specific information from a video, podcast, interview, or speech. Providing an audio to text transcription also helps people find a part of your content they want to listen to again. It also helps people consume your content in the way they prefer, and helps them retain the information.
When you transcribe audio to text-based content, you give users multiple options, making things easier for them. This makes it more likely that they will consume and engage with your other content, share it with others, and come back to you for more.
5. Improve Website Time Spend on Page
When you improve the user experience by transcribing audio to text, you do more than get website visitors to return. You also can increase the amount of time they spend on a page. If they are specifically looking for audio transcription, they will click away if they don’t find it. By offering audio transcription of your content, you may get them to stay on your page longer. This increases their chances of engaging with other content or ads.
Video and audio content consume more data than text-based content. Transcribing audio to text may encourage users to linger on your page because they don’t have to worry as much about using up any network data limits. They also don’t have to be frustrated by slow loading times if they are using a mobile device on a slower network.
If it takes too long for a video or audio track to load, they may get frustrated and click away from your website. Transcribe audio to text to make it easier for them to stick around.
6. Increase Web Accessibility for People with Disabilities
Deaf and hard-of-hearing Internet users have more options than ever for accessing content. Despite the amount of available technology, however, nothing beats simple content transcribed from audio to text. Without an audio to text version of your audio or video content, you could be unknowingly excluding the millions of hearing-impaired users who could otherwise consume your content.
Transcribing audio to text online lets viewers who are deaf or hard-of-hearing impaired either read the text on its own, or watch your video while reading an accompanying audio transcription. This lets nearly anyone access and consume the content you post to your website or social media platforms.
Take your audio to text transcription even further by adding captions to a video. If you have an audio transcription for a video you’ve created, you can download the transcription as an .SRT file to add captions directly to the video.
7. Increase Social Media Shares
All these previously mentioned advantages add up to create one major advantage of increased shares of your content. Transcribing audio to text appeals to more consumers, creates a better user experience, and improves your SEO. These advantages you gain from transcribing audio to text can go on to increase your social-media shares by making your content more appealing and encouraging users to share it.
Transcribing audio to text online also helps with sharing by making it easier to copy and paste your content. Users may want to share a quick snippet rather than the entire video or lecture. Setting audio to text can help consumers search for, find, and copy/paste the specific information they want to share.
8. Do More With Your Content With Audio Transcription
Transcribing audio to text helps you repurpose your content, saving you time and helping you reach new audiences. The text of your video, podcast, class lecture or speech can be turned into new ways to share your message and engage with consumers.
Producing quality audio and video content is time-consuming, but repurposing it takes much less effort. This can help you fill your content calendars and get creative with your transcripts. Try turning your transcriptions into:
- Blog posts and articles: Whether on your website or a guest post, a little editing can turn a transcript into a great blog post or article.
- Infographics: Take data from your audio transcription and use it to create an eye-catching infographic to deliver the same information in a more visual style.
- Email content: Add parts of your audio transcription to an email or series of emails to help clients, customers, and other followers stay up-to-date.
- Social media posts: Take a few good quotes from the audio transcription and turn them into social media posts that keep your account active and increase engagement.
- Downloads: Put your audio transcription into a Word document or PDF and offer it as a free download to website visitors. Keep it simple, or add some graphic design for an attractive ebook option.
Using Transcribing Software Isn’t the Best Option
Transcribing audio to text online can be done quickly with speech-to-text software, and often for free. To get the most out of your audio transcription, however, you will want to focus on accuracy.
Unfortunately, most transcription software does not always produce high-quality, accurate results. Fast talkers, certain accents, and advanced vocabulary all have a risk of “confusing” the software and producing inaccurate transcriptions.
Trust Rev for Transcribing Audio to Text
You don’t have to worry, though, because there are better options available. Rev audio transcription services use both technology and people to provide fast, low-cost results with 99 percent accuracy guaranteed.
Rev hires hand-picked, thoroughly tested and vetted, native-English-speaking transcriptionists to handle your transcribing needs. Our professionals combine speed and accuracy to give you the best results. Files under 30 minutes in length can be transcribed with 12-hour turnaround time. Most files under 60 minutes can be transcribed in 24 hours.
Rev also strives to provide reasonable, transparent pricing. Our basic fee is an affordable $1/minute, no matter how long your audio or video file. And what’s included in that audio transcription fee?
- Unlimited number of speakers in a recording
- Speaker identification
- Working with any of the following formats: MP3, MP4, WMV, AIF, M4A, MOV, AVI, VOB, AMR, WMA, OGG, AAC, and WAV
- Interactive online transcript exportable as Microsoft Word, PDF, or plain text
For an additional $0.25/minute, you can add timestamps or verbatim transcription.
The benefits of transcribing audio to text is limited only by your imagination! Improve your content strategy and make your life easier by trusting Rev with your video transcription needs.