How to Add Captions and Subtitles to Snapchat
If you’re not completely familiar with Snapchat, there’s a feature known as ‘Discover’ that allows users to view stories from their favorite organizations, shows, news channels, movies, and more.
As you scroll through the Snapchat Discover feature (see discover icon below), you’ll see all types of content ranging from reality television to dinner recipes.
Snapchat has also developed a video showing off their newly added ‘Discover’ feature.
Watch below to get a feel of what Snapchat Discover content looks like and what the user gets out of the deal. After watching the video, you’ll see why Snapchat captions and subtitles are so important for the user experience.
As you can see, if there is only audio within a video, there’s no way to gather the message while in a public place or an area where you shouldn’t have the sound on. Of course, the content can still be viewed, but without subtitles and captions there is not any way to understand the message within the video.
How to Add Captions to Snapchat Discover Content
Snapchat “Discover” content features videos from major media producers including CNN, Buzzfeed, Animal Planet, and more.
If you’re an entrepreneur or organization interested in learning how to add captions and subtitles to Snapchat videos, you have come to the right place.
Unlike other social media platforms, Snapchat’s captions must be burnt into a video or uploaded manually by the content developers. This means the captions must be uploaded by the individual responsible for developing the video.
This process may seem like a daunting task, but entering the captions manually ensures they are entered accurately providing added credibility. We don’t want to see errors when we are watching content that is supposed to be informational.
Snapchat users are also able to turn captions on or off whether they have chosen to listen to the audio portion of the video or not.
The main purpose of this feature is to cater to those who do not want to disrupt others, but it’s also assisting those who are hard-of-hearing or deaf.
This is an excellent resource to take advantage of to make videos accessible to as many users as possible.
Creating Closed Captions in the Snapchat App
There are a few options available to create a transcript or closed/open captions in each Snapchat video.
The first way is to post a link to the captioned video from YouTube, Facebook, or another source in the Snapchat caption.
You can also open-caption also known as burning them into your video prior to uploading it to Snapchat. Before you upload the video, be aware open captions cannot be turned off.
How to Add Open Captions to Snapchat Videos
Before you can add closed captions to a video, you’ll need a caption file. The easiest way to get a caption file fast and accurately is to order one from Rev.com. Use the coupon below to get your 10 minutes worth of complimentary captions, which in Snapchat minutes can caption a lot of content!
Upload your video to whichever of the following applications you’re most comfortable working with and follow the instructions in the linked article to burn the captions into your video.
Save your video with the captions burnt in, and upload it to Snapchat with the captions added. Once you’ve uploaded the video with captions burnt in, all viewers will see the video with captions.
Adding Text to a Snap
Upload your video into your Snapchat account by searching for it in your camera roll or in the album your video was saved.
If you’re looking to add text to a snap, tap “T” on the preview screen. There are a wide variety of styles, colors, and fonts to fit your needs.
If you want to change the text style, check out the option above the keyboard (see photo below). As you can see, there are many font options to choose from. Choose wisely. What will engage your target audience the most?
You can resize the text by pinching the caption to zoom in and out.
You’ll want to do what is most visually appealing to the user.
If the font size is too big, it can block the image(s) you’re trying to showcase. If it’s too small, users will likely skip over it so they don’t have to strain to read.
As shown above, you can also change the color by dragging your finger on the color slider.
Finally, if you have any friends or organizations to tag, type the @ symbol in your caption followed by their username. Snapchat will provide you with suggestions as you begin entering in their username to make the process a bit easier.
Time to Get Started: Add Subtitles and Captions in Snapchat Discover
Before proceeding, it’s important to note here there is a special balance among subtitles and captions. Snapchat is meant to be a community-based app.
Users enjoy the feeling of being more involved with friends, family, and organizations in the app. If captions and subtitles are used incorrectly, this could lead to users feeling as if they are being ‘pushed’ into the story as opposed to being involved in it.
If you have an organization that simply doesn’t have the time or the energy to dedicate to social media apps, working with a company like Rev who specializes in captions and subtitles may be a good option.
Outside organizations dedicated to turning recorded audio into captions and subtitles can help you save time and reach a wider audience with your content.