Jeffree Star Video Transcript Response to “Cremated” Makeup Backlash

Jeffree Star: (00:00)
What’s up, everybody? Welcome back to my channel. Hi, how are you? Now in today’s video, I’m going to be going from this to this. Oh my God. Yes, you guys. Today, one of my best friends on the planet, Miss LipstickNick, is here and she is going to transform and show you guys exactly how the hell she did this unreal cremated, gray scale makeup. Now, before Nicole comes on here and we dive into the tutorial, let’s just dive into a few hot topics.

You guys, I uploaded my reveal video. I unveiled the Cremated Collection. And baby, it was number one trending on YouTube. It was trending on Twitter for a couple days, and it’s the talk of the town. So I want to answer a few questions and I want to talk about it for just a little, real quick. Now, you guys, if you did not watch this series that me and Shane did on making the Conspiracy Palette, you know. If you didn’t watch it, I’m going to tell you, I’ll give you a little refresher. It takes months and months and months, sometimes a year plus, to actually make a product. So there was some people saying, “Jeffree, it’s a little weird timing. There’s a lot going on in the world.” But for me, this is art. And I never come from a negative place, you guys. My own father who passed away and my two dogs who passed away last year are all cremated. And it is a tradition in my family. Now, nothing ever comes from a bad place. So if you were thinking that, absolutely not.

I created this to make people smile. I created a brand for all the weirdos and people that really didn’t feel like they fit in. So in no way was this created to be offensive ever. Now, this idea I created over a year ago, I trademarked it. The trademark went through on September of last year. And we delayed this already a lot. And sadly, with production and in the makeup world, if I were to try to move Cremated, it wouldn’t have fit anywhere in this year. This year is full, which you’ll see later this year, I couldn’t put cremated anywhere else. I would have had to move it into later in the fall of 2021. And I never want to give my customers a bad experience. I never want to sell expired makeup. So as a business owner, I’m like, “We got to get this out.” So I made the executive decision to delay the collection over a month and a half. And before my real crazy summer collection comes out, I wanted this to be here.

So I want to end by saying, I’m never discrediting anyone’s feelings. Everyone is allowed to feel how they want and interpret things how they do. So just know that I only come from a good place. Now, without further ado, let’s dive in to the transformation.

Oh my God. Hi.

Nicole: (02:37)
Hello.

We’re really hyper right now.

Nicole: (02:41)
I just chugged a coffee and [inaudible 00:02:43].

Wow. Okay. It’s been a really eventful week.

Nicole: (02:46)
It has.

First of all, hi, Nicole’s back. LipstickNick is in the building. Now, first of all, we all know why we’re here today. Bam. The Cremated Palette is almost here. If you’re watching this in the future, baby, it’s out. Deep breath. We love her.

Nicole: (03:00)
Just a moment of silence.

A moment of silence for this because, you guys, Nicole did this makeup, of course. And it is on every single unit produced and it’s so cool to see me and you on here. We’ve never put my face on packaging really. So Nicole did this all by hand, right?

Nicole: (03:17)
Yeah, no pressure.

On set. Tell the girls, you did this all by hand.

Nicole: (03:22)
All by hand, of course. But we could have just thrown a filter over it, but I was like … We wanted to do a gray scale look anyway for the longest time. So I was like, “Okay, let’s just make you all white. Let’s go in with detailing and contour with gray tones.”

Which we’ve never done before.

Nicole: (03:36)
We’ve never done it. I’m so happy.

So a lot of people think maybe this may be Photoshopped. The only thing Photoshopped is, of course, is the ashes and me deteriorating. I am not Thanos. But yeah, today Nicole is going to recreate the exact look on here. The only thing we’re going to do different is the hair in a different style. Because, you guys, lace and white face paint and makeup really don’t mix well. So we tailored the look and we’re going to throw on some wild bangs because why not give you version two of Miss Cremated? Oh, I’m just so proud of it.

Nicole: (04:06)
I’m so proud of it. This is my most … It’s one of those moments that’s hitting different in my life. So I can’t believe it.

It’s so cool. All right, you guys. So come follow us on the journey as we dive into the Cremated tutorial. Woo. Oh my God. I’m so excited to dive into this.

Nicole: (04:22)
Me too.

Ah. My skin is prepped. I have gray contact lenses in. Nicole is putting a little bit of the Milk Hydro Grip Primer infused.

Nicole: (04:34)
It just needs to really lock and hold onto the white foundation, so.

Right. Oh yeah, what are you going to use for that? I’m excited.

Nicole: (04:39)
Yeah, I’m going to use Clown White from Ben Nye, it’s just pure white cream foundation.

Yeah. Oh, I love that. Okay. And then actually, I’m normally a little more paler, but I’ve been hitting the pool, bitch. And I’m feeling really bronzed.

Nicole: (04:53)
You look super bronzed.

Look at that. What? Who is she?

Nicole: (04:56)
You’re so olive.

Oh my God. I am getting all olive, whoa.

Nicole: (05:00)
I haven’t seen you this tan before.

I know, right? Ooh, yes. We’re about to get really deceased and cremated up in the gig. You’ve got to get the ear.

Nicole: (05:09)
Yep.

Tell them you can’t forget the ear. If you’re going to go all the way, you’ve just got to go all the way. Whoa.

Nicole: (05:14)
It has such good coverage. It’s so fast too.

It is. It’s like, “Whoa.” My cheekbone is still like, “Don’t cover me.”

Nicole: (05:26)
Are you wiggling your ears?

No.

Nicole: (05:28)
I was like, “Wait, are you twitching?”

Oh my god.

Nicole: (05:34)
How do you do that?

A lot of mind control.

Nicole: (05:38)
Jesus. And ear control.

Whoa. You really see how tan I am with this crazy color down here.

Nicole: (05:45)
That’s crazy.

Whoa. In the picture, I’m wearing a jacket, which we’ll put on later, but we kind of let the tattoos show a little bit through the white so there’s a little bit of remanence of Jeffree Lynn in there.

Nicole: (05:56)
I love how they’re just peeking out on your neck a little bit. You can still see them.

Oh yeah. So how do you set this crazy look? What are you using?

Nicole: (06:03)
I’m going to use, well, mixing your translucent powder with a little bit of the Ben Nye Super White.

Ooh, okay. So a little Ben Nye Super White with a little Magic Star translucent.

Nicole: (06:13)
Smells so good.

Little cotton candy dream.

Nicole: (06:15)
And yeah, just-

And that’s it.

Nicole: (06:17)
Just patting, setting.

Whoa.

Nicole: (06:18)
Super easy, lock it in place and it’ll kind of keep that white coloring.

Yeah, of course, the white was a cream. So you do have to set the entire thing. Imagine you didn’t set it.

Nicole: (06:28)
Just gets everywhere. I mean, it would stay well, but it just not long-wear and we need to draw those lines on.

Yeah. I want to do a road trip after this and see how long the makeup lasts. 14 day wear test. Are you doing the eyelids?

Nicole: (06:43)
I’m doing the eyelids.

Whoa. Okay. I wasn’t sure if you were going to lay down something else, but it looks so cool to just cancel them out. You know what’s bizarre is this doesn’t feel like I have any makeup on.

Nicole: (06:53)
Really?

Yeah.

Nicole: (06:54)
That is crazy.

I’m sitting here and I’m like, “It feels like I have clean skin.” Isn’t that bizarre?

Nicole: (06:59)
Whoa.

All right. So what is the next step?

Nicole: (07:03)
So next, I’m thinking I’m going to start to go in and-

I don’t remember what … Sorry, I keep cutting you off. I don’t remember what you did on set.

Nicole: (07:11)
I don’t remember either.

I really don’t. Because then we did another look after that with the honey wig.

Nicole: (07:17)
Yeah. I think I’m going to contour your face first.

Ooh, yeah. Please.

Nicole: (07:22)
Yeah. That way you’re chiseled. Then we’ll go in with eye detail.

Okay. Awesome. Is it time to dip into Miss Cremated?

Nicole: (07:29)
It’s time.

All right. What shades are we going to go into first?

Nicole: (07:32)
I think I’m going to start light and go in with life insurance for a little chiseled contour. And then we’ll just kind of build it up from there.

I love it. Okay. What other colors do you see yourself dipping into?

Nicole: (07:43)
Probably, okay, life insurance, maybe a little bit of-

Wednesday.

Nicole: (07:47)
Embalmed and Wednesday. And then definitely death blow right under your eyes, like pop, almost like your highlighter.

Okay.

Nicole: (07:53)
Let’s do that first, actually.

Okay.

Nicole: (07:55)
Okay.

Yeah, on top of being a really dope pallet for real actual wedding makeup, the perfect smokey eye, this is really good for wild looks too.

Nicole: (08:03)
For sure. Imagine skull looks or anything like-

Oh, hi. A lot of people said, “You maybe you should have waited for Halloween to put this out.” I’m like, “Oh no, bitch.”

Nicole: (08:11)
Oh no.

When I give you a Halloween collection, I’m going to give you Halloween, Miss Mama. And this, I have just always wanted to make a gray scale collection. I think a lot of people were upset when I said the word gothic. I hyped it up in a different way. And I’m like, “To me, goth and Victorian goth was always really gray scale to me.” But it’s always an interpretation in art. Some people wanted some dark rubies and dark greens. And I’m like, “Girl, I have so many pallets of color.” I just wanted to do something so different, honestly, than Jawbreaker, Alien, Thirsty. I wanted to give you guys a whole new vibe. So just see the response so big, it’s just pretty awesome. And you’re about to have your artwork in so many people’s homes and I think it’s so fucking cool.

Nicole: (08:54)
That’s so cool. I can’t wait to see it on people’s vanities and stuff. That’s going to really trip me out.

Yeah.

Nicole: (08:57)
Okay, taking a little fan brush here.

Okay. Is that Morphe?

Nicole: (09:01)
Yep. This is the 310.

People are shocked we’re not naming all the brushes. We’re not Morphe whores, we just live for Morphe. Use code JSTAR or LIPSTICK. Thanks. Wow, that’s (beep) sick. Who cares about the code? Let’s go back to the makeup. Oh my God. I also see you’re dipping into casket ready, which is a really pale, pale gray white.

Nicole: (09:21)
Just a little bit.

Wow. If you need a Halloween contour book, I just created one.

Nicole: (09:27)
It’s literally perfect for that.

It’s so cool to see a gray cheekbone. What in the world? Wow. What’s airbrush, bitch?

Nicole: (09:33)
So pretty.

Wow. All right. So you’re slowly building.

Nicole: (09:37)
Building the nose contour.

Okay. And what are you dipping into, Miss Thing?

Nicole: (09:41)
We’re using life insurance and enabled.

Embalmed? You want to enable me? Oh my god.

Nicole: (09:51)
Enabler!

Yes.

Nicole: (09:51)
Wow. Okay. So-

You said it right five minutes ago.

Nicole: (09:55)
I have dyslexia.

Play the clip of Nicole saying embalmed right. Wednesday.

Nicole: (09:58)
Yeah, embalmed and Wednesday,

Bam. No you don’t, he does.

Nicole: (10:01)
I do too.

No you don’t, for real?

Nicole: (10:04)
Yeah.

So does Chris.

Nicole: (10:05)
No way.

It’s the first thing you guys have in common.

Nicole: (10:09)
I can’t spell embalmed, apparently.

Okay, you actually have it. Because people are going to think we’re making fun of people that have it.

Nicole: (10:13)
No, no, yeah. Jesus.

Oh my god, I’m so high.

Nicole: (10:13)
Enabler.

Okay. So now we’re dipping into enabler and life insurance.

Nicole: (10:21)
So dumb.

When I print the pallet the second time, I’m going to change it.

Nicole: (10:25)
You should.

All right. Back to makeup.

Nicole: (10:28)
Yes.

So you’re building up the nose contour into the brow bone. Whoa, what the hell? Wow. Okay. You know when you just feel like you’re in another dimension when the weed really hits?

Nicole: (10:39)
Yes.

That’s how I …

Nicole: (10:41)
I love that. You’re transporting into a different world.

Yeah. Wow. I don’t know why, whenever I sit down with you and we do makeup, I always reminisce. Then I’m like, “We used to both work at the mall. We’ve come such a far away.” I want to start sobbing but the base will get ruined. And I’m not going down that route today. But for real, me and Nicole used to both work at MAC at the mall and I just like … This is our lives now. And you’ve done my makeup for every single campaign five years later. And I’m just so proud that you’re my friend. I just love you.

Nicole: (11:10)
I’m so proud, I’m so grateful. It’s such an honor. I can’t believe it sometimes, I’m so freaked out.

Okay. Probably my favorite part. And I can’t wait to rewatch this later because I have to close my eyes. But Nicole is about to dive into the details of the Cremated palette and do the amazing, we’re just going to call it, line work.

Nicole: (11:27)
Line work, yeah.

Yeah. Side note, we do have a Cremated filter. I know most of you by now have seen it.

Nicole: (11:33)
It’s so sick.

Oh my God, look. Oh my god!

Nicole: (11:37)
That is so creepy.

That is so sickening. Oh my God, bitch. Look it. Yeah. Nicole looks so good with it.

Nicole: (11:45)
I love it.

Oh my God. But yes, it is on Instagram only. It’s iconic. Let’s flip it around. Oh, hi. All right. Tutorial’s done. Bye, Nicole.

Nicole: (11:55)
Bye.

But okay, let me close my eyes and mouth and let’s do this.

Nicole: (11:59)
Do it.

Nicole: (11:59)
(silence)

All right. Now Nicole’s doing the, what is it? Third, fourth line?

Nicole: (13:22)
I don’t even know.

Whoa.

Nicole: (13:23)
Third?

I’m looking, I’m trying to peek in the monitor, like, “What?” Hi.

Nicole: (13:27)
Okay. So now I’m going to go and impact shadows on top to kind of shade them and add the sparkle and all that.

Amazing.

Nicole: (13:33)
Then we’ll do the dots. Okay. Let’s go in with Hearse.

Okay. And what else you think you’re going to dip into?

Nicole: (13:39)
Probably goodbye, last respects.

And enabler.

Nicole: (13:47)
Embalmed. Gosh.

Whew. Okay. Work.

All right. Now Nicole is going to be dipping into diamond ashes and mausoleum.

I was in deep thought for a second. I was thinking about all these future projects. I’m so sorry.

Nicole: (14:38)
I’m dying.

Sorry. I forgot we were here for a second.

Nicole: (14:40)
That’s okay.

All right. What is next?

Nicole: (14:43)
Stoning.

Yay. Okay.

Nicole: (14:45)
Next we’re going to do some stoning. So we took a bunch of-

We can’t smoke on camera.

Nicole: (14:50)
I know. Other stoning. Other kinds of stoning.

Rhinestoning.

Nicole: (14:52)
Rhinestoning. So there’s just these clusters that I like to use, but I’m going to peel them off individually because they’re just different sizes.

Okay.

Nicole: (14:59)
So yeah, we’re going to just place them kind of sporadic and we’ll follow this photo. Yeah. There’s one big one, and that’s kind of surrounded by a bunch of little ones.

[inaudible 00:15:10] one day.

Nicole: (15:11)
Yeah, exactly.

All right. Now it’s time for a little lash.

Nicole: (15:30)
A big lash. The biggest lash ever.

Yeah, my favorite. The Cammy Nguyen Dime Piece lashes are so iconic and I can’t stop wearing them.

Nicole: (15:39)
Okay. And then there’ll be babysit.

Are they on?

Nicole: (15:46)
Yeah. Is it in?

Is it in?

Nicole: (15:49)
Is it in?

I don’t feel it.

Nicole: (15:51)
Are they on?

I don’t feel it, is it in?

Nicole: (15:51)
I don’t feel anything.

Oh my God. That’s a (beep) lash, Miss Thing.

Nicole: (15:56)
It’s a (beep) lash.

It’s a movement, honey.

Nicole: (15:57)
Gorg.

Wow.

Nicole: (16:00)
Look at that.

Do we even need to do the other side?

Nicole: (16:04)
I mean.

Let’s throw an eye patch on and call me Jinkx Monsoon. Oh my god. Wow. That’s so sick. Okay?

Nicole: (16:14)
Okay. Let’s do the other one.

All right. We’re back. Nicole did the other side off camera. Oh my god. All right. So what is left? Lip and hair?

Nicole: (16:22)
Lip and hair and highlighter, yeah.

Okay. So Nicole is just going to fine tune a little bit of the lines. I’m going to wipe off a little bit of this mouth. Oh my god. Look at my real lip color.

Nicole: (16:32)
That’s so crazy.

I won’t wipe it all off. All right. So Nicole is going in with Weirdo Velour Liquid Lipstick. This has been sold out for a while. But bitch, it’s finally back. So if you need a really good black lip or the best liquid eyeliner, you can also use this. And then we’re going to go in with Drug Lord. And that was really the secret cocktail to this is Drug Lord, Weirdo, and then Heaven’s Gate. Bam. All right. Here is the lip gloss. Such a cool combo. Wow. All right.

Yes, line work. Lips are tedious. You’ve got to get that perfect line.

Nicole: (17:24)
Perfect shape.

All right. So we got to have a little Drug Lord in the center next.

Nicole: (17:29)
Yep.

And Nicole’s going to … Oh, you already have it ready, Miss Mama.

Nicole: (17:32)
It’s ready.

All right. I think it’s time for the gloss.

Nicole: (17:49)
Yes.

We’ll let you do the honors.

Nicole: (17:52)
It’s my favorite shade.

Oh, it’s so good.

Nicole: (17:59)
Oh yeah.

We both moan at the same time.

Nicole: (18:01)
Right in the center. It literally looks like crushed diamonds.

I just love my formula because it’s kind of moisturizing. It just makes your, if your lips feel dry, just gives you an instant refresher. Like, “Hi.” Wow. The only thing this look is missing is some highlighter and some gray hair. So on set, Nicole literally only dipped into diamond ashes, this stunning icy white metallic diamond reflective shade. And coat me in it, honey.

Nicole: (18:29)
Okay, let’s do it.

Oh my God. We’re back and we’re in full gray scale. I feel incredible.

Nicole: (18:45)
I love it. I’m so glad.

This is so iconic. Jay just laid the hair downstairs like, “Hi, sweet pea.” The sterling silver wig. You guys, wow.

Nicole: (18:55)
It’s kind of cool to see straight hair versus the wavy hair.

Yeah. You’re getting two different girls.

Nicole: (19:01)
Two versions.

Oh my god, Nicole. Thank you so much for coming today.

Nicole: (19:04)
Thanks, babe. You’re so welcome.

You are. You’re the makeup go. And I’m just so honored that you do my campaigns and just always take it to the next level. You guys, Nicole shows up on set a lot of the times and she’ll just freestyle whatever is in her brain that day. And that’s what you’re getting. And I think that is so amazing. It’s just so inspirational.

Nicole: (19:22)
Well, you let me. So thank you for-

Always, of course.

Nicole: (19:25)
This was an amazing landmark in my career, this palette.

Wow. Well, thank you so much. I love you. If you guys do not already, check out LipstickNick. Everything will be linked down below. She has an amazing business here in North Hollywood, California. So if you’re in town, bitch, come on down. It’ll be open very soon.

Nicole: (19:40)
Soon.

Hi.

Nicole: (19:41)
Soon as we can.

Come on by or just keep it moving. All right. I love you so much, baby.

Nicole: (19:45)
I love you too.

Yes. Okay. Thank you guys so much for watching today’s video. We will see you on the next one. Bye, guys.

Hi. Christian, the dogs didn’t recognize me. I feel weird. You know what sucks? Look what just got here? I was going to wear this to my Cremated launch party. Custom gray suit, gray liner. Look at that.

Christian: (20:07)
That’s cool.

No party, no celebration. It’s okay. I get it. But yeah, that was my Cremated suit. I’m devastated, bitch. Look at Maddie. She’s wearing a full Cremated workout outfit.

Christian: (20:18)
Maddie came ready.

Not planned.

Maddie: (20:24)
Ready.

Look at my legs.

Maddie: (20:24)
Completely different color.

How do I look, guys?

Christian: (20:25)
It actually looks cool.

I feel like I’m looking at the Instagram filter, but it’s all makeup. I live in such a dull world. DaVinci, come here, boy. We match, dude. Do you recognize me? DaVinci’s like, “What in the hell are you doing?” All right, Chris, you ready to go off to sea?

Christian: (20:48)
Yeah, let’s do it.

Go on a little voyage excursion. Is the water warm, you guys? What’s happening? Oh, it’s like 90. We love a good heated moment. All right, got my lunch ready. Hey, Drama. Hey, honey. You going to come inside? Drama, come here, girl. Come on, bag. Let’s go. Oh wow, it is really warm in here, for real.

I’m tired of living in color. I’m sick of this world.

Christian: (21:21)
DaVinci behind you.

Honey. I kind of want to go underwater, but I’m scared if I go blind because I’ll have water in my eyes. Oh my god. I want this off. Look at my Gucci gloves. There’s something you thought you’d never see every day, huh? Well, we’re just going to lay out here, work on our tan, and we’ll see y’all on the next one. Bye, now.

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