High-Volume, On-Time without Errors
To maintain Spotify’s rapid workflow, producers and editors need transcripts as soon as possible. Even one or two extra days of waiting can slow the process and cause unacceptable delays.
"If something takes longer than a day or two, my creative producers are already going to be behind the eight ball when the transcription comes in," says McMahon.
Finding transcription vendors wasn’t difficult, McMahon says. But finding one with the bandwidth to meet their ultra-short turnaround times was a problem. Previous vendors simply couldn’t deliver complete and accurate transcripts fast enough:
"Other vendors we used couldn't turn things around quick enough. We would have a 45-minute string-out we needed by the following day, and it would take them two or three days," says McMahon.
He knew they needed a transcription partner capable of keeping up with them.
No Room for Error
Accurate transcripts are always important, in any industry. But with Spotify’s time-sensitive production process, accuracy is even more crucial. Careless mistakes and low-quality work mean unnecessary delays and costly do-overs. Previous transcription providers fell short when it came to accuracy.
"We had tried someone who was recommended to me years ago. But when the transcripts came back, they were very inaccurate," says McMahon.
With little margin for error, Spotify needed a vendor that would sweat the details and offer high-quality, polished work on time, every time.