Video Post Production: 4 Producers Share Their Top Tips For a Faster, More Efficient Workflow
Video content is no longer an add-on, bonus, or elevated form of content. It is the heart and soul of how so many brands, artists, and organizations get their message out about a product or service.
While user engagement needs to be on point, it’s the post-production process that can make or break your efforts to market great video. Are you spending hours, or days editing, captioning, and transcribing to your target markets?
We’ve got to the goods on what works – with four valuable lessons learned from video production pros.
The Sundance name is a major one in the film industry, and when the pandemic pushed the iconic festival to virtual-only in 2021, the creative and tech teams had to tackle challenges new to everyone.
With a renewed focus on making the film accessible to more viewers, including captions for the hearing impaired, these professionals had a big video editing job that could create a bigger payoff if done well.
Working across five times zones to deliver film content in an accessible manner created quite the task for Sundance. How did they manage to get the high volume of film ready to go in such a short time? They chose the Rev Premium Service Captions, which provided on-demand access to only the best Rev captioning professionals.
The Sundance team submitted over 6,700 minutes of film footage, processed using Rev’s own automatic speech recognition software (ASR). Then, it was sent to human captioners and a quality assurance team before being handed to Sundance for use in the final films.
The result was the highest attendance for a Sundance Festival ever, with a more than 600,000 view count and more people enjoying film who may not have without the accessibility upgrades.
“The quick turnaround from submission of files to having completed caption files allowed us to hit deadlines and thoroughly proof and copy edit those files,” says Holden Payne, Technical Director of Exhibition for Sundance Institute. “We didn’t miss a beat.”
MVD Entertainment Group
Film distributors have had to change their processes many times over the years. Still, the requirements from streaming providers like Amazon and Netflix have created new standards for the entire industry.
When MVD needed to distribute up to 100 feature films to these digital platforms per month, the teams had to find a way to create high-quality and error-free transcription files that these platforms would accept without delay.
Before using a service like Rev Premium Service Captions, MVD’s small quality review team would spend hours doing the final checks for captions to ensure they met the strict requirements of the platforms.
Now, the group gives Rev’s top 5% of captioning professionals the task, which has resulted in a quality improvement rate of about 90% and reduced the time spent by MVD’s team on a four-hour job to just 30 minutes.
It’s not just the accuracy that’s changed things for MVD. While the 80% decrease in rejected captioning files by streaming services is essential, customer support is notable.
“I like the day-to-day service itself because I know if anything is going on, I can reach out to our representative and immediately hear something back within a day,” says MVD Asset Manager Tiffany Bafile.
From the actual movie files to those created for marketing assets like trailers and promo reels, knowing there’s a go-to contact to get things resolved is a particular perk to working with Rev.
Sometimes, the best solution is based on its low price, and at other times, the quality of the service wins out. In the case of Intellezy’s recent partnership with Rev, however, both considerations were left on the table.
Intellezy chose Rev to add subtitles and captions to their library of microlearning content, which helped them get into new global markets. Not only did this help them meet short-term goals, but the Enterprise partnership also remains an ongoing one. Creating a video was no longer something Intellezy had to deal with alone.
Choosing Rev was an easy choice for John John Dukarski-French, Senior Project Manager, as many other vendors were either unresponsive when contacted about the project or unable to process the large content volume.
Rev not only built service to scale, but it offered the new JW Player integration, which empowers Intellezy to publish, manage, and analyze all of their educational video content, potentially saving the company thousands of dollars and hours while growing brand awareness in a scalable way.
It may be hard to imagine when content teams would watch the footage and type everything out by hand. This is precisely what Left/Right, an Emmy-nominated production team, had to go through when they wanted to transcribe for captions or subtitles before Rev.
Andi Berman shares that one hour of raw footage is used to take the in-house teams up to five hours to complete.
The nature of Left/Right’s work kept production teams working round the clock, and it wasn’t uncommon for teams to keep late hours to get work turned in on time.
“We’d have three people transcribing during the day and two people at night,” Berman shares.
Not only does Rev save the company $43,000 a year on the content they produce for channels like Bravo and Showtime, but the Rev transcription professionals can meet the strict confidentiality needs of the company behind some of the most popular unscripted reality TV programs.
Working in a secure platform ensures that Rev transcriptionists can maintain the privacy of Left/Right content.
Whether you’re a filmmaker with the next award-winning short or an ad strategist who has created a video for your next potential client, the facts about video don’t lie.
With users 2.6 times more likely to stay on a landing page with video than without it, it’s time to consider video transcripts and captioning as the way forward for your brand or business.