How to Improve Employee Engagement and Learning With Captions
Having all of your employees aligned with your company’s values is the key to success in today’s workplace. However, they must understand your ethos, structure, products, and much more for this to happen.
To most people, this can seem like a lot to learn. Indeed, you may even wonder how you’d go about teaching these to your employees.
Fortunately, the answer to this is pretty simple — build a strong workplace culture that promotes employee engagement. Such a workplace will enable you to ensure learning and bolster performance and retention. That sounds great, right?
Then, keep reading to learn how to establish a culture of engagement!
Why Does Employee Engagement Matter, Really?
Employee engagement is the commitment that individual employees have towards a company and its goals. Thus, it follows that a culture of employee engagement is one that fosters emotional links between the company and the employees.
By being engaged, employees will produce work of a much higher quality. This leads to greater customer satisfaction and thus increased sales and visibility for your company.
Furthermore, industries are constantly changing. Thanks to increasing innovation and rapidly developing technology, new skills continually appear. On average, the half-life of a learned skill is only five years. However, the average employee’s tenure is only 4.5.
So, there is increased pressure for employees to learn skills faster due to their increased agility, flexibility,, and adaptability. Engaged employees can upskill and gain competencies more quickly than average.
Even better, engaged employees display increased loyalty to companies. As such, you will be able to earn and retain a wealth of talent.
How to Promote Employee Engagement With Continuous Learning
Within every organization, workplace culture will naturally develop and emerge out of its own volition. Sometimes, however, this can be to the detriment of the organization. As such, it’s essential to be proactive and take steps to establish the kind of culture you want to develop in your workplace.
Implementing a learning environment can increase employee engagement. As they believe the company is investing in them, employees feel more loyal.
Here are some ways to promote workplace engagement with continuous learning:
Build a Culture of Learning
To improve employee engagement, you need to make learning a habit in your workplace. This means intertwining learning with day-to-day activities. Rather than having learning be a completely separate task, it should blend seamlessly into the day’s work.
Take advantage of increasingly sophisticated technology and training methods to ensure that employees learn throughout the day. This builds the foundations required for lifelong employee training and professional development.
Start Them Early
From the moment they first join your company, the concept of learning should be firmly entrenched in your employees. There is no better way to do this than by starting them right from the gate.
Beginning with effective and well-prepared onboarding material will allow your hires to become accustomed to learning from the start. Thus, an authentic learning culture will be developed.
Provide High-Quality Learning Materials
Without easy access to high-quality learning materials, it’s difficult for employees to develop their skills. Materials should be engaging and filled with helpful information. A proper search function will also enable employees to find what they need when they need it.
Although producing high-quality material is essential, none of that matters if your employees cannot fully engage with it. Not all of your employees assimilate information in the same way, and some may find they learn best visually.
For other employees, adding text captions will make it much easier for them to fully process and understand the information. Furthermore, a study by PLY Media showed that 66 % of videos without captions are watched until the end, compared to 91 % of videos with captions.
By adding captions, student engagement will increase,, and a greater number of your employees will be able to retain the information. As a result, the material will actually improve performance. Likewise, ESL and deaf or hard-of-hearing employees will also find it much easier to follow along with captions. Therefore, it is imperative to caption all educational video content.
Support Self-Directed Learning
A key part of student learning is what they undertake by themselves.
Rev’s speech to text offerings allow employers to provide accessible learning opportunities like captions, subtitles, and transcripts. By adding subtitles to your training materials, your employees can enjoy them on the go and in any environment.
For example, they could watch training videos or even performance reviews on their daily commute without worrying about background noises. Additionally, training transcripts can allow employees to review information without watching the original video quickly.
Due to this added convenience, employees will also be more likely to engage in self-directed learning. Consequently, employees will complete their training much faster.
The Bottom Line…
Continuous learning is a great way to increase employee engagement. Furthermore, its effectiveness can only improve with captions and subtitles, and Rev can quickly deliver accurate and professional captions for only $1.50/minute. So, what are you waiting for?