Sep 1, 2020

NVIDIA GeForce RTX 30 Series Launch Event Transcript

NVIDIA GeForce RTX 30 Series Launch Event Transcript
RevBlogTranscriptsTech Event TranscriptsNVIDIA GeForce RTX 30 Series Launch Event Transcript

Today, chip maker NVIDIA announced its new next generation of gaming graphics cards, including the RTC 3070, RTX 3080, and RTX 3090 GPU. The top tier product RTX 3090 will have 24GB of RAM, a 3-slot design, and 60FPS gaming in 8K resolution. Read the full transcript of the event here with CEO Jensen Huang and others at NVIDIA.

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Jensen Huang: (01:13)
(silence) Welcome to my kitchen. I hope all of you are staying safe. We’re going to talk about an amazing GPU today. Modern GPUs are technology marvels. It is the engine of large industries from design, cloud AI, to scientific computing, but it is the gamers and their insatiable demand that is the driving force of the GPU, pooling their GPUs to create the largest distributed computer ever. A million gamers united to counterstrike the COVID-19 Coronavirus. The result was 2.8 exoflops, five times the processing power of the world’s largest supercomputer, to simulate the virus. Folding At Home was able to simulate a hundred milliseconds, a 10th of a second in the life of the coronavirus and captured the moment it opens his mouth to infect the human cell. Scientists believe this is also its moment of weakness.

Jensen Huang: (02:05)
Thank you all for joining this historic fight. We’re going to talk about computer graphics and the work we’re doing to push the boundaries. We love computer graphics and have advanced it incredibly in the time of Nvidia. As the technology advanced, the expressiveness of the medium has made graphics an invaluable tool to help us understand our world, create and explore new worlds. Tell stories that inspire us. From science to industry to the arts, computer graphics has made a profound impact on the world. And for that, we are privileged to have contributed.

Jensen Huang: (02:38)
We’re going to talk about gaming and the infinite ways that gaming is expanding. G-Force PC gaming is large and thriving. It’s open and rapidly advancing technology, combined with the amazing creativity of the community makes magic. Anyone could be a broadcaster. Add a G-Force and you have a personal broadcast station, pros stream their practices, experts stream tips and tricks, friends stream to friends just to hang out. There are over 20 million streamers. Games have become a new art medium. In Minecraft gamers can build their work of art. Machinima artists create cinematics made from game assets. Tens of millions are using games to express their creativity. Inside a computer simulation, any sport can become e-sport. Virtual NASCAR and F1 are already attracting top racers. Like sports, e-sports captures the thrill of victory and the agony of defeat and the human drama of athletic competition. E-sports is on its way to be the biggest sport.

Jensen Huang: (03:38)
I have something special for all the G-Force gamers around the world, four gifts. I hope you like them, and you’ll find new ways to game. First, big news. Fortnite is turning RTX on. Now Minecraft and Fortnite, the number one and number two most played games in the world have RTX on. Fortnight will get Ray trace, shadows, reflections, ambient inclusion, and DLSS too. These effects look fantastic with the art style of Fortnight. I can’t wait to see a Fortnight concert with RTX on. The last one with Travis Scott was watched by 28 million people. Epic made a trailer for you. Let’s play it now. 75% of G-Force gamers play e-sports. e-sports is a game of milliseconds, reaction times a combination of the gamer and the machine. Let me explain. This is Valerie. In this example, the opponent is traveling at 1500 pixels per second, and it’s visible in this opening for only 180 milliseconds. A typical gamer has a reaction time of 150 milliseconds, from photon to action. You can only hit this opponent if your PC adds less than 30 milliseconds. Most gamers have latencies far greater than 30 milliseconds. Many up to 100 milliseconds.

Jensen Huang: (05:12)
Today we’re announcing a new e-sports technology called Nvidia reflex. Nvideo reflex optimizes the rendering pipeline across CPU and GPU to reduce latency by up to 50%. in September, we’re releasing reflex with our game ready driver. Over 100 million G-Force gamers will instantly become more competitive. Valarent, Fortnight, Apex Legends, Call Of Duty War Zone, and Destiny Two will be the first to integrate reflex technology.

Jensen Huang: (05:40)
E-sports pros and enthusiasts strive for zero latency. For you, we’re announcing an insanely fast and beautiful display. A 360 Hertz Gsync display designed for e-sports. This display has a builtin precision latency analyzer. Just connect your mouse. The Nvidia 360 Hertz Gsync e-sports displays are arriving this fall from Acer, Alienware, Asus and MSI. We’ve made a video comparing gaming on a 60 Hertz, 144 Hertz and 360 Hertz display. You can see immediately how 360 Hertz display will help you target and track an opponent.

Jensen Huang: (06:21)
For the 20 million live streamers, we have something really cool for you. Nvideo broadcast turns any room into a broadcast studio. Nvideo broadcast runs AI algorithms trained by deep learning on NVIDIA’s DGX supercomputer, one of the most powerful in the world. Effects like audio noise removal, virtual background effects, whether graphics or video and web cam auto framing is a virtual camera person tracking you.

Jensen Huang: (06:44)
These AI effects are amazing. Available for download in September and runs on any RTX GPU. Brandon and G-Force marketing will now show you in a video broadcast.

Brandon: (06:55)
Hey everybody. I’m Brandon and I’m very excited today to talk to you about our Nvidia broadcast app. Like many of you I’ve been home a lot more lately. I’ve been video conferencing all day and then gaming and streaming all night. And I have a very basic webcam microphone set up. Nvidia broadcast makes these things supercharged with a lot of new awesome features that really bring it out, using the power of AI and our RX GPUs. The first one ,I want to talk about is noise removal. So I’ve asked my girlfriend to join me with a blow dryer here and that distracting sound makes it very hard to understand what I’m saying, but when I turn on noise removal in Nvidia broadcast, you find that it’s completely gone. And that blow dryer is still going.

Brandon: (07:32)
But Nvidia broadcast isn’t just awesome audio features. There’s some really exciting video features as well. Let’s take a look. First up, we have the ability to blur your background, which you may notice that I need because I have a very cluttered and messy room. But when I turn this background blur feature on, all of a sudden I get this really classy effect and I can adjust the strength of that from low to high and everything in between. Or if I want, I could actually replace the background altogether. Now I’m in a space station with the magic of AI. It’s that easy. Or if I want to jump into some gameplay, I can remove the background altogether and jump into some Valoran. And now I’m playing with a green screen effect without actually having to have one at home. I don’t have to play good, but at least I can look good. Sometimes when I’m video conferencing or doing a just chatting stream, I want to zoom in to get a more personal connection with the audience. But the problem is, I bounce around so much, it’s easy for my head to get out of frame. With the auto frame feature, it’s like having your own personal cameraman that follows you wherever you go. So if, for example, I want it to reach over and grab my cool Valoren hat, and show it to everybody, it follows me every step of the way. I just find Nvidia broadcast to be really exciting, as both a streamer and as someone who works from home. The ability to remove distracting noise, improve your background and keep yourself in the center of the frame are all awesome features in one app. And I just can’t wait for you guys to try it.

Jensen Huang: (09:05)
A new form of art has emerged from gaming called Machinima. Artists are using game assets to create cinematics. There’s been tens of billions of views on YouTube. Most are shorts. Some are even recreating entire classic movies. It’s becoming a whole new art genre. Today, I’m going to show you an app that will make these cinematics amazing. It’s called Nvidia Omniverse Machinima. It’s an app build on our omniverse 3d workflow collaboration platform. Omniverse is a universal design tool asset exchange with a viewer, based on photorealistic path tracing. The engine is designed to be physically accurate, simulating light, physics, material and artificial intelligence. We have connectors for most third party design tools, like 3DS Max, Maya, Photoshop, Epic Unreal, Rhino, and many more. The Machinima app brings in elements and assets from games and third party collections like turbo squid, and lets you mix and compose them into a cinemtic.

Jensen Huang: (10:03)
… [inaudible 00:10:00] like TurboSquid and lets you mix and compose them into a cinematic. Creators can use their webcam to drive our AI-based post-estimator to animate characters, drive face animation AI with your voice, add high fidelity physics like particles and fluids, make materials physically accurate, and then when done with your composition and mixing, render film quality cinematics with your RTX GPU. NVIDIA Omniverse Machinima, beta in October. Sign up at machinima.

Jensen Huang: (10:31)
Let me show you a demo. We created it in a few days. We started with assets from Mount & Blade II: Bannerlord. You’re going to love this.

Speaker 1: (11:15)
Whoa, that was close. You guys are getting better.

Jensen Huang: (11:28)
For 40 years since NVIDIA researcher Turner Whitted first published his paper on ray tracing, computer science researchers have chased this dream to create super-realistic virtual worlds with real-time ray tracing. NVIDIA seeing the ultimate limits of rasterisation approaching focused intense efforts over the past 10 years to realize real-time ray tracing on a large scale.

Jensen Huang: (11:49)
At SIGGRAPH two years ago, we announced the NVIDIA RTX. Now two years later, it is clear we have reinvented computer graphics. NVIDIA RTX is a full- stack invention. RTX starts with a brand new GPU architecture, but it is so much more. It includes new engine tech and a bunch of new rendering algorithms. RTX is a home run. All major 3D APIs have been extended for RTX. RTX is supported by all major 3D tools. RTX tech is incorporated into all major game engines. There are hundreds of games in development and thousands of research papers of new rendering and AI algorithms enabled by RTX. The RTX GPU has three fundamental processors: The programmable shader that we first introduced over 15 years ago, RT core to accelerate the rate triangle and ray-bounding box intersections and AI processing pipeline called tensor core. Tensor core accelerates linear algebra that is used for deep neural network processing, the foundation of modern AI.

Jensen Huang: (12:52)
AI is the most powerful technology force of our time. Computers that learn from data and write software that no humans can. The advances are nothing short of breathtaking. NVIDIA is doing groundbreaking work in this area. You might have seen our work in self-driving cars and robotics. Computer graphics and gaming will also be revolutionized by deep learning. Let me show you some recent works and the art of the possible.

Jensen Huang: (13:15)
The first video is a generative adversarial network that has learned to synthesize virtual characters of any artistic genre, including photorealistic. Second is a neuro network that animates a 3D face directly from voice.

Speaker 2: (13:29)
You require more Vespene gas. It’s dangerous to go alone. Take this.

Jensen Huang: (13:35)
The AI character can speak in any language, be any gender and even rap and sing.

Jensen Huang: (13:41)
Third is a character locomotion of infinite number of positions. Imagine negotiating arbitrary paths and obstacles. The fourth is reconstructing 3D from video. Imagine the possibilities, record video, interact in 3D.

Jensen Huang: (13:59)
This one is a deep learning model that learned the physics behavior of cloth animation. Finally, this deep learning model of ray tracing can predict colors of missing pixels so that fewer rays need to be cast and fewer pixels need to be fully rendered. We can achieve orders of magnitude speedups. AI is starting to play a giant role in the future of computer graphics and gaming. The powerful tensor cores in RTS GPUs will let us do AI in real time.

Jensen Huang: (14:27)
One of the first major AI computer graphics breakthroughs is DLSS. Here’s the challenge, real-time ray tracing is far more beautiful, but requires a lot more computation per pixel than rasterisation. The solution is to ray trace fewer pixels and use AI on tensor course to up res to super res, to a higher resolution and boost frame rate.

Jensen Huang: (14:50)
DLSS took nearly two years of intensive research. We built a supercomputer to train a network. The DLSS model is trained on extremely high-quality 16K offline rendered images of many kinds of content. Once trained, the model is downloaded into your driver. At runtime, DLSS 2.0 takes in low resolution aliased image and motion vector of the current frame and the high resolution previous frame to generate a high resolution current frame.

Jensen Huang: (15:18)
I think DLSS is one of our biggest breakthroughs in the last 10 years. Take a look at these images of Death Stranding, the latest game by Kojima Son. DLSS is sharper than native 4k and create a detail from AI that native rendering didn’t even show and the frame rate is higher.

Jensen Huang: (15:36)
Reviewers have loved DLSS 2.0. They say its quality beats out native rendering and runs even faster. You can play a 4k without a performance hit. Tensor core effectively gives RTX a two X performance boost. Let’s look at one frame trace of a game to see the processes of RTX in action.

Jensen Huang: (15:55)
Adding ray tracing to games dramatically increases the computation workload. Using shaders to do rate traversal and object intersection reduces the frame rate. We added the RT core, which reduces shared workload by 60%. RT core offloads the shaders by doing that ray triangle and ray-bounding box intersection calculations. Using the same methodology as Microsoft Xbox, the RT core is effectively a 34 teraflop shader and Turing has an equivalent of 45 teraflops while ray tracing.

Jensen Huang: (16:27)
Even with RT core the amount of time consumed is significant, so RT core and shaders have to run concurrently. Even then, 20 milliseconds is only 50 frames per second and still a step back and performance relative to previous generations. This is where the tensor core and DLSS come in, rendering to a lower resolution then using AI and super-fast tensor core to effectively double frame rate. Now you can get ray tracing, get high results and high frame rate at the same time. That’s the magic of the three processors of RTX.

Jensen Huang: (17:03)
Turing was our first-generation RTX GPU, combining ray tracing, programmable shading and AI. The flagship Turing had a ton of processing power: 11 shader teraflops, 34 RTT teraflops and 89 tensor teraflops.

Jensen Huang: (17:20)
Let me show you our new RTX GPU. Ampere is a giant leap in performance. Ampere does two shader calculations per clock versus one on Turing. 30 shader teraflops compared to 11. Ampere doubles ray triangle intersection throughput. Ampere’s RT core delivers 58 RT teraflops compared to Turing’s 34, and Ampere’s new tensor core automatically identifies and removes less important DNN weights. The new tensor core hardware processed the sparse network at twice the rate of Turing, 238 tensor flops compared to 89.

Jensen Huang: (17:59)
Ladies and gentlemen, NVIDIA’s Ampere GPU. Our second-generation RTX, 28 billion transistors built on Samsung [inaudible 00:18:09] NVIDIA custom process. All three processors double rates over Turing, a triple double. It connects to Micron’s new G6X, the fastest memories ever made.

Jensen Huang: (18:20)
The days of just relying on transistor performance scaling is over. Yet Amperes an incredible two times the performance and energy efficiency of Turing. At Nvidia, we use every engineering lever to squeeze every drop of performance out of the system, from architecture custom process design, circuit design, logic design, packaging, custom series IO, memory, power, and thermal design, PCB design software and algorithms. Thousands of engineers per generation, billions of dollars. Full-stack engineering and extreme craftsmanship is the hallmark of our GPS. Our performance, energy efficiency and low power are all world-class, and real application performance highlights Ampere’s new RT core. The more ray tracing is done, the greater the Ampere speed up. Ampere RT core doubles ray intersection processing. It’s ray tracing is process concurrently with shading and Ampere can render cinematic images with motion blur eight times faster than Turing. Let’s take a look at Ampere in action.

Jensen Huang: (19:25)
At our kitchen GTC a few months ago, we showed Marbles, the world’s first fully path-traced, photorealistic, real-time graphics. It was running on our highest end Turing Quadro RTX 8000. Turing was doing 720p, 25 frames per second. Today, we’re going to run an enhanced version of Marbles with even more special effects, and it is running at 1440p, 30 frames per second, over four times the performance.

Jensen Huang: (19:56)
Ladies and gentlemen, enjoy Marbles At Night.

Jensen Huang: (21:17)
Marbles is entirely path traced, no rasterization, all real time. There are hundreds of area lights, including spherical area lights. There’s no pre baking. Everything is dynamic. The depth of field is film quality and beautiful. Everything is dynamic. Diffuse GI, all dynamic.

Jensen Huang: (21:46)
There are hundreds of [bridge a bonds 00:21:49], 80 million triangles, materials are physically accurate, physics simulation and volume metric rendering in real time. DLSS 2.0 is doing the super resolution and AIG noising. Let’s compare Marbles Turing and Marbles Ampere. You could see dramatic visual quality jump of Ampere. Marbles on Turing runs at 720p, 25 frames per second. Marbles on Ampere runs a 1440p, 30 frames per second, more than four times the performance, and Ampere even did area lights and depth of field. A giant performance leap.

Jensen Huang: (22:50)
Today’s games are giant worlds, indoor and out, with photogrammetry, dense geometry and lots of characters. Games are over 200 gigabytes getting bigger. This is like 50,000 songs or 400 hours of streaming video. Games have pushed PCIO and file system sort of breaking point.

Jensen Huang: (23:08)
CPS copy files from disk can decompress the game image. This is fine when the story system was slow, 50 to 100 megabytes per second. Now with gen four PCI express and solid state drives PCs can transfer data at seven gigabytes per second, a hundred times faster. CPU copying data to memory and decompressing game images is now the bottleneck. Decompressing data from 100 megabytes per second hard drives takes only a few CPU cores. However, decompressing from seven gigabytes per second SSDs on PCIE gen four takes over 20 CPU cores. Today we’re announcing Nvidia RTX IO with three new advances: new IO APIs for fast loading and streaming directly from SSD to GPU memory, GPU losses decompression, and collaboration with Microsoft on direct storage for windows that streamlines the transfer of data from storage to GPU memory.

Jensen Huang: (24:02)
With Nvidia RTX IO, vast worlds will load instantly. Picking up where you left off will be instant. This is a very big deal for next generation gaming. Let me show you Ampere in action in one of the most anticipated games of 2020 CD Projekt Red’s Cyberpunk. This trailer is called scenes of cyberpunk RTX. It shows ray trace reflections, diffuse elimination, shadows, and ambient occlusion, and DLSS 2.0, enjoy. Ladies and gentlemen, our new flagship GPU, the Nvidia G-Force RTX 3080 powered by Ampere, second generation RTX architecture. The Nvidia RTX 3080. I have one right here. Let me show it to you. It is beautiful. Look at this, the RTX 3080. It is wonderfully crafted. It’s going to look beautiful in your PC, and it lights up.

Jensen Huang: (27:53)
Now, let me tell you about some of the other exciting technologies inside. Turing uses G6, the fastest memories at that time. The industry thought that was the limit. For Ampere, we had to push through that limit, working with Micron, we designed the world’s first memories with PAM4 signaling, pulse amplitude modulation with four voltage levels that encode two bits of data each, 00011011.

Jensen Huang: (28:18)
Each voltage step is only 250 millivolts, so in the same period of time G6X can transmit twice as much data as G6. PAM4 is extreme singling technology, and it’s just becoming used in high speed networking. The Ampere thermal architecture is the first ever flow through design, working harmoniously with PC chassis cooling system, pulling in cool air from the outside, flowing through the GPU, and pushing hot air straight out the chassis. To allow room for a fan to flow air directly through the module, our engineers architect a super dense PCB design that is 50% smaller than previous, while adding the bigger Ampere GPUs, HDMI 2.1, PCI express 4.0 and G6X.

Jensen Huang: (29:05)
There are two independently controlled fans, the bracket front fan pulls cool air from the bottom and pushes the heated air out through the graphics card brackets. A backside pull-through fan passes cool air over the fence of the heat pipe and directs the hot air to the top and back of the chassis to be exhausted by the system fan. The 3080 flow-through system is three times quieter and keeps the GPU 20 degrees cooler than the Turing design. It can cool 90 Watts more than Turing.

Jensen Huang: (29:35)
The generational leap is ultimately the most important factor of new GPUs. A significant technology advance is needed to inspire content developers to create the next level of content and for the install-base to upgrade. Let’s see how the 3080 stacks up the previous generation architectures on the latest graphics intensive games. 3080 is faster than 20 ADTI. 3080 is twice the performance of 2080 at the same price, Ampere is the …

Jensen Huang: (30:03)
It’s a 2080 at the same price. Ampere is the biggest generational leap we’ve ever had. Ladies and gentlemen, Nvidia G-Force RTX 3080, our new flagship GPU. Powered by Ampere, our second generation RTX GPU architecture. Incredible amounts of processing in the shader, RT ray tracing core and tensor core for processing AI, 10 gigabytes of G6X, twice the processing power of 2080, and at the same price, starting at $699. Available September 17. One of our most popular GPUs is the 70 series, 970, 1070, 2070 were all hugely popular. You’re going to love the new RTX 3070, faster than the 2080 TI, the Turing enthusiast GPU priced at $1,200. Ladies and gentlemen, the new G-Force RTX 3070. Let me show it to you.

Jensen Huang: (31:05)
It’s a work of art. 20 shader teraflops, 40 RT teraflops, and 163 teraflops tensor core for AI processing. With eight gigabytes of G6, RTX 3070 is faster than the $1,200 RTX 2080 TI, starting at $499. Available in October. Every generation we pack in our best ideas to increase performance while introducing new features that enhance image quality. Every couple of generations, the stars aligned as it did with Pascal, and we get a giant generational leap. Pascal was known as the perfect 10. Pascal was a huge success and set a very high bar. It took the super family of Turing to meaningfully exceed Pascal on game performances without ray tracing. With ray tracing turned on, Pascal, using programmable shaders to compute ray triangle intersections, fell far behind Turing’s RT core, and Turing with ray tracing on reached the same performance as Pascal with ray tracing off.

Jensen Huang: (32:11)
On a technical basis, this was a huge achievement. The images are far more beautiful and reflection and shadow artifacts are gone, but gamers wanted more. They want every generation to be more realistic and higher frame rate at the same time. So we doubled down on everything, twice the shader, twice the ray tracing, and twice the tensor core, the triple double. Ampere knocks the daylights out of Pascal on ray tracing, and even with ray tracing on, crushes Pascal in frame rate. To all my Pascal gamer friends, it is safe to upgrade now. Amazing ray tracing games are coming. Activision and developer Treyarch are launching a new Call of Duty on November 13th. It’s a masterpiece and it looks incredible. They’re dynamic lights, ray tracing, shadows and ambient occlusion, DLSS 2.0, and Nvidia reflex super low latency technology. The last call of duty sold an amazing 30 million copies. Activision put together this trailer of never before seen footage. Enjoy. Let me talk to you about one more thing. Several years ago, we started building the Titan, pushing the GPU to the absolute limit to create the best graphics card of that generation. It was built in limited quantities, only through Nvidia. The distribution was limited. The demand surprised us. Creatives were making 4k movies, rendering cinematics, researchers built workstations for data science and AI, bloggers built broadcast workstations, flight and racing simulation fans built sim rigs. There is clearly a need for a giant GPU that is available all over the world. So we made a giant Ampere. Ladies and gentlemen, the RTX 3090. Come here, come here, papa. All right. 3090 is a beast, a ferocious GPU, a BFGPU, 36 shader teraflops, 69 RT teraflops, 285 tensor teraflops, and it comes with a massive 24 gigabytes of G6X. It comes with a silencer, a three slot dual axle flow through design, 10 times quieter, and keeps the GPU 30 degrees cooler than the Titan RTX design, but there’s more. The 3090 is so big that for the very first time we can play games at 60 frames per second in 8K. This is insane. Because it’s impossible for us to show you what it looks like on the stream, we invited some friends to check it out. Roll the clip.

Speaker 3: (36:05)
I’ve never been more excited to do anything.

Speaker 4: (36:07)

Speaker 3: (36:07)
Are you kidding me?

Speaker 4: (36:11)
Oh my gosh.

Speaker 5: (36:12)
Oh my God.

Speaker 6: (36:14)
No way.

Speaker 3: (36:15)
This is f***ing incredible, dude.

Speaker 5: (36:17)
This is amazing. [inaudible 00:36:20] This is silly.

Speaker 6: (36:24)
My god, you can see Raymond’s [inaudible 00:36:27].

Speaker 3: (36:26)
Look at this. Why is it so detailed?

Speaker 6: (36:30)
All right, all right, all right, move fast and shoot things.

Speaker 4: (36:33)
This is 8K, sir. I can see everything. Oh, I need a shoot you, though.

Speaker 3: (36:36)
Not a whole lot of people have seen something like this.

Speaker 4: (36:38)
This is so realistic. I feel like I’m really in battle.

Speaker 5: (36:42)
This is insane.

Speaker 6: (36:44)
Die, I want to look at the pretty things. There we go,.

Speaker 5: (36:47)
Dude, the ray tracing is insane on this.

Speaker 3: (36:49)
These are the sizzle reels that you see.

Speaker 4: (36:51)
This is basically hacks.

Speaker 3: (36:53)
And then it’s like, “It’ll never look like that,” but it does.

Speaker 5: (36:57)
I’m looking across the vistas, the grand vistas that are happening right now.

Speaker 3: (37:01)
Holy shit, look at this.

Speaker 5: (37:02)
This feels like a Disneyland experience. Oh, it is so smooth. It’s butter.

Speaker 3: (37:07)
Oh, it’s smooth as shit, dude.

Speaker 5: (37:09)
I can’t believe it’s not butter.

Speaker 3: (37:10)
I mean, this is game changing. There’s no other way to put it. My mind is blown dude. Wow.

Jensen Huang: (37:20)
It’s been 20 years since the Nvidia GPU introduced programmable shading. The GPU revolutionized modern computer graphics. Developers jumped on and invented clever algorithms, like shaders that simulate realistic materials, or post-processing effects for soft shadows, ambient inclusion, and reflections. Developers pushed the limits of rasterization beyond anyone’s expectations. Meanwhile, Nvidia GPU processing increased a stunning 100,000 fold. Gaming became a powerful technology driver. Gamers grew to billions, and gaming pushed into all aspects of entertainment and culture. If the last 20 years was amazing, the next 20 will seem nothing short of science fiction. Today’s Ampere launch is a giant step into the future. This is our greatest generational leap ever. The second generation Nvidia RTX, fusing programmable shading, ray tracing, and artificial intelligence gives us photorealistic graphics and the highest frame rates at the same time.

Jensen Huang: (38:25)
Once the holy grail of computer graphics, ray tracing is now the standard, and Ampere is going to bring you joy beyond gaming, and video reflex to improve your response time, and video broadcast turns any room into a studio. An omniverse machinima turns you into an animated filmmaker. We are super pleased with 3070, 3080, and 3090, the first three members of the Ampere generation. You’re going to feel a boost like never before. I can’t wait to go forward 20 years to see what RTX started. Homes will have holodecks. We will beam ourselves through time and space, traveling at the speed of light, sending photons, not atoms. In this future, G-Force is your holodeck, your lightspeed starship, your time machine. In this future, we will look back and realize that it started here. Thank you for joining us today and to all of our fans for celebrating the arrival of Ampere.

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